12/26/2023 0 Comments The trade deskThe Trade Desk and Snowflake customers who want to take advantage of this new offering should contact their account manager to start improving their advertising buying operations today. Importantly, the data does not move out of the safe, secure analytics environment. By joining the Data Exchange, The Trade Desk is empowering its users to reduce time to insights, improve campaign results, and get higher ROI for their marketing investments. The bottleneck in any marketing operations and analytics role is getting access to accurate, granular data in a timely manner. This advanced analytics environment has the added benefit of keeping the data in a single place, adding an extra layer of privacy compliance. This cross-channel, log-level data enables marketing campaign managers, ad buyers, and marketing analytics teams to run full-funnel attribution and improve data analysis. And now, The Trade Desk has joined the Snowflake Data Exchange as a data partner to make log-level bidding events available to its customers in real time using its Raw Event Data Stream (REDS).īy leveraging Snowflake, The Trade Desk customers can access their data in a safe, secure manner at the event level when executing campaigns. Our Story The Trade Desk That’s why we created an independent media buying platform designed for the open internet. Learn More About Us Grow your brand everywhere For modern marketers, leveraging data is the key to brand growth. The Trade Desk provides a software platform that helps advertisers execute data-driven marketing campaigns across display, mobile, video, audio, and Connected TV channels. Trade Desk delivered second-quarter revenue in 2019 of 159.9 million, a year-over-year increase of 42. Built for What Matters The Trade Desk A media buying platform built for the open internet Advertise to audiences across the world, from anywhere in the world. That’s why The Trade Desk has been so successful in beating Wall Street projections. View The Trade Desk (location in California, United States, revenue, industry and description. While the basics of advertising (show an ad to a prospective buyer and entice the person to take action)have not changed, targeting the right person, with the right creative message, at a relevant time has become increasingly difficult.Īdvertisers are eager to adopt new channels if it means better chances of catching their prospects at the right time, but doing it cost-effectively is increasingly difficult. This makes The Trade Desk the worlds 583th most valuable company by market cap according. Data-driven algorithms drive media optimization to display the right messages to the right audiences across the web, TV streaming devices, or wherever they are. As of October 2022 The Trade Desk has a market cap of 26.77 Billion. There is a fundamental shift happening in advertising programmatic ad buying extending its impact from display to all platforms.
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